If you walked out of your office and a few drops of rain splattered onto you, you would quickly forget it ever happened. If, however, buckets of water poured over your head, soaking you—you would remember the event and probably recount it in detail for years.

If you stopped to rest in a meadow and a cow or two wandered by, you might enjoy that pleasant moment—but would quickly forget it. If a crazed bull came into that meadow and you had to run for your life—you’d never forget it.

You see hundreds of cars each day and rarely pay attention. If you saw one man picking up a car and walking off with it, you’d never forget it.

Most people remember exactly where they were and what they were doing when they first heard the news of President John Kennedy’s assassination, and that happened many years ago.

That’s the basis of the “slap in the face” principle

Why not take advantage of this natural phenomenon?

We tend to forget the simple, mundane, everyday, ordinary things. We rarely forget the unique, the violent, the unusual, the absurd, the extraordinary.

Make your associations unusual, ridiculous, impossible— and they’ll stick like burrs.

Rorqual—a type of whale.

Mental image, or association: You use a raw quill to kill a whale. Or you roar as you kill a whale. (Raw quill, roar kill—rorqual.)

Now—do you know what an endocarp is?
What’s a peduncle?
A litany?
A rorqual?

See if you can learn these words the way I’ve taught you—this time on your own.

Probity—integrity; honesty
Sambar—deer with pointed antlers
Orlop—lowest deck of a ship
Anchorite—a hermit
Olfactory—pertaining to the sense of smell
Flippant—glib, impertinent, disrespectful
Peruke—a wig

Omphalos—the navel (perhaps “arm fall loose.” Falls where? Into the navel, of course!)

Note- The author does not claim any credits for this post. All the credit goes to Harry Lorayne