People involved in the stock market (clients and brokers) must be able to remember a great deal of information, including names of companies, their stock symbols, and, of course, prices. You should know how to handle prices now. Make up a word or phrase for the price, then associate it to the name of the stock. That’s easy enough. The only additional problem involved is that of handling the fractions.

## How Stock Market People Can Improve Their Memory

This problem is easily solved if you change all fractions to eighths, which is the common denominator of stock market price fractions. You’d be dealing, then, with: 1/8, 2/8 (¼;), 3/8, 4/8 (½;), 5/8, 6/8 (¾;), and 7/8.

The pattern you follow, basically, is to make up a word that tells you the dollars—a word whose last single consonant sound tells you the number of eighths (the fraction). For a stock selling at 29½;, picture the word napper or nipper and you’ve got that price. The first two consonant sounds can only represent 29, the final consonant sound r (4) reminds you of the number of eighths—4, in this example, and you know that 4/8 is ½;.

You may be wondering how you would know that nipper represents 29½;, not 294. Well, if you aren’t knowledgeable enough to know that a stock that’s been fluctuating around \$29 can’t be selling at \$294 you shouldn’t be in the stock market! So, your knowledge of the market plus your common sense tells you the difference. If you had associated, say, racket to a gigantic telephone (AT&T), you’d know that racket represents 47 1/8, not 471.

As usual, there are other methods you can use. If you like, you can always use a phrase to represent a price; the first word for the dollars, followed by a Peg Word to tell you the number of eighths. That way, 29½; could transpose to knob rye or nip rye, and 47⅛; to rack tie or rock tie. This method leaves you with no decisions to make.

Of course, you may not care about the fractions at all; you may only need to know the price in dollars. Just forget about the fractions and use a word to represent only dollars.

Whichever method you decide to use will work. Associate the word to the company name by using a Substitute Word or thought to represent the company—telephone would certainly remind you of AT&T. A car saluting a general might be your Substitute thought for General Motors. A tiny bottle of soda (mini soda) wearing a miners’ hat could remind you of Minnesota Mining; spare a hand would do for Sperry Rand; polar hurt for Polaroid; Mack roar E for McCrory Corporation; and so on.

So. An association of a Mack truck roaring at an E (or eel) that’s sitting on a melon would remind you that McCrory stock was selling at 35¼;.

What about remembering stock symbols? The stockbroker has a machine on his desk that will give him current prices pretty quickly —if he punches the correct symbol. A broker who could instantly recall any stock symbol he needed to know would have an advantage.

Now, you probably don’t want or need to remember all the symbols. But if you want to remember some of them, it’s easy.

Just make up a word or phrase to represent the letters of the symbol. There are two ways to do this—you can use a word that reminds you of the letters, or you can use the Alphabet Words. For example, the symbol for Pittway Corporation is PRY. You might see a gigantic pit prying its way out of something—the association gives you the two pieces of information you need, the name of the company and its symbol. Associating Pittway to a pea on a clock (hour) drinking wine would accomplish the same thing.

Picture a polly (parrot) being a Ma to a plum, and you have a reminder that the symbol for Polymer Corporation is PLM.

The symbol for Shaw Industries is SHX; you might picture millions of eggs (X) coming up on a shore—you say “Sh” to them. Whatever reminder you think of will work; you could have used “shucks” to remind you of SHX. An ass (S) scratching an itch (H) with an exit (X) sign would also do.

Picture a hen and an eel eating a ham on a new mountain to help you remember that the symbol for Newmont Mining is NEM. If you really think it’s necessary, include something in the picture to remind you of mining.

You can form an association that includes the name of the company, the symbol, the average price of the stock (or the price you paid), the name of the top executive of the company—whatever you like.

The point is that now you can picture letters. Picturing either the Alphabet Words, or a word that begins and ends with or contains the vital letters, is tantamount to picturing the letters.

The same ideas can be used wherever you and it necessary to remember letters in conjunction with anything else.