People often say that looks don’t matter. This is not true! There is a difference however between being good-looking and looking good. It’s not about how genetically attractive you are – it’s about doing the best with what you have.

Being appropriately dressed is directly related to looking good. Wearing board shorts during the day is fine if you’re in a beach town where the dress is casual and laid back. Those same shorts won’t be appropriate during winter in London or while at a wedding reception.

If you’re reading this it’s because you’re on the quest for self-improvement. That means trying to be the best possible version of yourself. It is guaranteed that going out wearing a Star Wars t-shirt and sweatpants is not your best self.

Even if you are not in “meeting mode” and just want to run to the store to get something, you should still be prepared to look your best. Women put a lot of time and effort into their appearance, even for the little things, so you should too.

Fashion is something that comes and goes. It changes every few months and can be hard to keep track of. Your personal style is something that stays with you forever. Instead of worrying about the latest fashion trend, work on your personal style.

One of the most common issues with the way guys dress is that they just throw things together because they work. Think back to the past few times you have been out. How many guys were wearing a button-down shirt, graphic tee, jeans and black shoes? Probably 90% of them were. Now out of all those guys, how many stood out?

The point of this is to help you build a style that is based around your current style. We don’t want to drastically alter what you’ve already got going on. We just want to sharpen it. You probably wear what you have now because you’re comfortable in it. Now let’s take that style and make it unique to you.

The best way to form your personal style is to think of what the ideal man looks like. We aren’t talking about David Beckham or Justin Timberlake; we are going to look way back in time at the Vitruvian Man by Leonardo Da Vinci. The DaVinci was made in perfect symmetry and proportion, which is what a perfect body type will have. Your clothing is what shapes your body, and your style can give you that body type.

If you have a pear-shaped body type, where your bottom half is fuller than your top, then you can add weight to your top and shoulders. This can be done by layering clothing, adding a sweater or cardigan or wrapping a scarf around your neck. Men always look better with layered clothing, so don’t be afraid to add a few more items to what you wear normally. If you have broad shoulders but your waist is a bit slim, bulk it up with a belt or chunky belt buckle.

Next time you’re out, check out what all the coolest people are wearing. If a guy catches your attention because of his sharp dressing, make a note of his fashion choices and see if you can replicate them.

There are dozens of different styles out there, so don’t be conformist! Explore. Experiment. Find your personal style and then work on building it. Trying to change your look is also a great excuse to talk to women and get their opinion.

Video Tutorial With Fashion And Style Advice